When “More” Stops Serving You
Most farmers and business owners are naturally ambitious.
We see opportunity everywhere.
Another enterprise.
Another market.
Another product.
Another way to grow.
And on the surface, it makes sense. If we want more money or growth we add more - more animals, more offerings, more places to sell - believing that this next thing will finally make it all feel sustainable.
But more doesn’t always lead to better and it rarely leads to less overwhelm.
The Trap of Adding Instead of Refining
The reality is that every new thing we add:
takes time and attention
adds mental load
pulls energy from what already exists
When we diversify too quickly, we often end up:
overwhelmed
stretched thin
doing many things okay instead of one thing well
still wondering why the numbers don’t feel as good as they should
More complexity doesn’t automatically mean more profit. Often, it just means more pressure.
The Art of Constraint
There’s an overlooked skill in farming and business: constraint.
Constraint looks like:
choosing fewer enterprises on purpose
focusing on what’s most profitable and aligned
saying no, even to good ideas
getting really good at one thing before adding another
This isn’t about playing small, it’s about building something solid.
Constraint creates clarity, confidence and sustainability.
More Won’t Make You Happy - You Decide That
If we’re not clear on what enough looks like, it’s easy to stay stuck chasing the next milestone.
More money.
More growth.
More recognition.
But if you’re not happy, or at least at peace with where you are now, more rarely fixes that.
Big goals are good. Stretching yourself is good. But when goals are only financial or growth based, it’s easy for relationships, health, rest, and joy to quietly slip to the margins.
At some point, we have to ask:
How much is enough? And what am I trading for more?
Letting Go Can Be the Hardest Part
Often, what keeps us stuck isn’t lack of opportunity, it’s fear.
Fear of:
letting something go
disappointing customers
missing out
admitting something isn’t working
But letting go of what no longer fits is often what creates space for what actually matters.
A Next Step
If the constant push for more feels familiar, it may be helpful to look at the beliefs underneath it.
I created a free Limiting Beliefs Guide to help farmers recognize the thought patterns that keep them stuck in overwork, overwhelm, and never-enough thinking.
👉 Download the free guide
And if you want support working through these patterns around growth, boundaries, pricing, or sustainability, we offer 1:1 coaching for farmers who want to build a business that truly supports their life.
👉 Learn more about coaching
You don’t need to keep adding more to prove your worth.
Sometimes the most powerful move is choosing enough - on purpose.